Operations
3 minA weekly Shopify marketing scorecard you can act on
Bring revenue, customer acquisition, contribution and campaign changes into one short weekly review without merging incompatible attribution reports.
The reading room
Find the answer you came for.
Practical guides to ecommerce margins, acquisition costs and profitable growth.
Margins
3 minBreak-even ROAS: the calculation before your next campaign
A worked contribution-margin example, a browser calculator and a checklist for setting an ad target that accounts for variable costs.
Measurement
3 minMER vs ROAS: read the business result alongside the campaign
A practical example of why channel ROAS and total marketing efficiency answer different questions, and how to review them together.